Marka i\u00e7in \u00f6nemli olan potansiyel m\u00fc\u015fterisine onun g\u00f6nl\u00fcne hitap etmek ona kendisini sevdirmek, hatta biraz a\u015fk ili\u015fkisi marka ile m\u00fc\u015fteri aras\u0131nda. \u00c7\u00fcnk\u00fc nas\u0131lsa a\u015fkta bir taraf biraz daha \u00e7ok sever bir taraf biraz daha az sever.<\/p>\n

Marka ve \u015firket aras\u0131nda fark ise; marka ili\u015fkisinde de marka taraf\u0131 daha d\u00fc\u015fk\u00fcn olan taraft\u0131r. Onun her istedi\u011fini sunmak ister naz\u0131n\u0131 \u00e7ekmek ister alternatif g\u00f6stermesini ister. Her \u015feyi ayarlamas\u0131n\u0131 ister. Ma\u011fazay\u0131, kokuyu ona g\u00f6re d\u00fczenlemek ister, fiyat\u0131 ona g\u00f6re m\u00fc\u015fteri taraf\u0131 ise gelir ve se\u00e7er.<\/p>\n

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Marka ve \u015firket aras\u0131ndaki fark<\/p><\/div>\n
\u00c7ok \u00e7abuk vazge\u00e7ebilir, \u00e7ok \u00e7abuk ka\u00e7abilir. Onun i\u00e7in marka m\u00fc\u015fteri ili\u015fkisi<\/a>ni \u00e7ok g\u00fczel ayarlamak laz\u0131m. Birincisi ger\u00e7e\u011fe ba\u011flamak laz\u0131m, ger\u00e7ek olan \u015feyi anlatmak laz\u0131m. \u0130kincisi s\u00fcreklili\u011fine \u00f6nem vermek laz\u0131m, yani \u015firketlerde b\u00f6yle uzun bir misyon olmad\u0131\u011f\u0131 i\u00e7in yani \u015firketin ana misyonu \u015firket dedi\u011fimiz \u015feyin ana misyonu istikrarl\u0131l\u0131k ve karl\u0131l\u0131kt\u0131r.<\/p>\n
Tabi ki markan\u0131n da as\u0131l amac\u0131 karl\u0131l\u0131kt\u0131r ama as\u0131l amac\u0131n alt\u0131nda \u00e7ok \u00f6nemli bir amac\u0131 da vard\u0131r. Markan\u0131n de\u011ferini optimize etmek, marka de\u011ferini y\u00fckseltmek e\u011fer sadece karl\u0131l\u0131\u011fa odaklan\u0131rsa \u015firket olarak kal\u0131r, marka olmak istiyor ise b\u00fct\u00fcn hesaplar\u0131n\u0131 ve kitaplar\u0131n\u0131 k\u00fc\u00e7\u00fck hesaplardan ka\u00e7\u0131narak markan\u0131n de\u011ferinin \u00fczerine odaklanmal\u0131d\u0131r.<\/p>\n
Bir markan\u0131n marka olmas\u0131 i\u00e7in b\u00fct\u00fcn ekibinin, \u00fcretim kadrosunun, elemanlar\u0131n\u0131n ve kuryeden finansman m\u00fcd\u00fcr\u00fcne g\u00fcvenlik eleman\u0131ndan pazarlama y\u00f6neticisine kadar herkes o marka i\u00e7in \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 bilmelidir, \u015firket i\u00e7in de\u011fil. Bu ekip ruhunu bu marka ruhunu yarat\u0131rsan\u0131z, marka olabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"
Marka ve \u015eirket Aras\u0131ndaki Fark Nedir? Marka i\u00e7in \u00f6nemli olan potansiyel m\u00fc\u015fterisine onun g\u00f6nl\u00fcne hitap etmek ona kendisini sevdirmek, hatta biraz a\u015fk ili\u015fkisi marka ile m\u00fc\u015fteri aras\u0131nda. \u00c7\u00fcnk\u00fc nas\u0131lsa a\u015fkta bir taraf biraz daha \u00e7ok sever bir taraf biraz daha az sever. Marka ve \u015firket aras\u0131nda fark ise; marka ili\u015fkisinde de marka taraf\u0131 daha d\u00fc\u015fk\u00fcn […]<\/p>\n","protected":false},"author":1,"featured_media":1491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[405,407,409,406,408],"_links":{"self":[{"href":"https:\/\/dovizkurlaricanli.com\/wp-json\/wp\/v2\/posts\/1407"}],"collection":[{"href":"https:\/\/dovizkurlaricanli.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dovizkurlaricanli.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dovizkurlaricanli.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dovizkurlaricanli.com\/wp-json\/wp\/v2\/comments?post=1407"}],"version-history":[{"count":0,"href":"https:\/\/dovizkurlaricanli.com\/wp-json\/wp\/v2\/posts\/1407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dovizkurlaricanli.com\/wp-json\/wp\/v2\/media\/1491"}],"wp:attachment":[{"href":"https:\/\/dovizkurlaricanli.com\/wp-json\/wp\/v2\/media?parent=1407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dovizkurlaricanli.com\/wp-json\/wp\/v2\/categories?post=1407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dovizkurlaricanli.com\/wp-json\/wp\/v2\/tags?post=1407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}